The packaging design process involves several stages, including:
Gathering and analyzing information about the product, target market, and competition.
Ensuring the packaging is functional and can be manufactured efficiently.
Balancing functionality, cost, and sustainability, brand.
Ensuring that the final packaging design is both functional and cost-effective to produce.
Ensuring that the packaging meets regulatory requirements.
Packaging design research involves gathering and analyzing information about the product, target market, and competition.
This process includes understanding consumer preferences and trends, analyzing the product’s unique features and benefits, and evaluating competitor packaging designs.
The research will also consider the packaging’s functionality, sustainability, and regulatory requirements.
Product analysis during the packaging design phase includes examining the product’s size, shape, weight, and fragility, as well as any special handling or transportation requirements.
Our packaging design services consider the product’s market positioning, target audience, and distribution channels.
This analysis helps to ensure that the packaging design is both functional and meets the needs of the product and its intended market.
Material selection involves evaluating different materials based on their suitability for the product and its intended use, as well as their cost, sustainability, and regulatory compliance.
The designer will consider the product’s size, shape, weight, fragility, and any special requirements such as temperature sensitivity or exposure to moisture or light. The designer will also consider the product’s market positioning and the brand’s values and messaging and select materials that align with these factors.
Factors such as recyclability, biodegradability, and compostability are also considered in material selection to ensure the packaging is sustainable. The designer will evaluate the properties of each material, such as strength, flexibility, and transparency, to ensure they meet the functional requirements of the packaging.
Our packaging design services team works with manufacturing to create a prototype that accurately represents the final design, including any structural or graphic elements.
The prototype is tested for its fit, form, function, and aesthetic appeal.
Our packaging design team considers the regulatory needs of your products when designing packaging to ensure that it complies with relevant laws and regulations.
The regulatory review includes safety, labeling, and environmental impact rules.
The designer will also ensure that the packaging complies with applicable environmental regulations, such as recycling or using sustainable materials.
Protecting the product from damage or contamination during transportation, storage,
and use.
Communicating the product’s features, benefits, and brand identity to the customer.
Differentiating the product from competitors to make it stand out on shelves.
Incorporating sustainable materials and production methods, reducing waste and environmental impact.
Optimizing the use of materials and production processes, reducing costs and increasing efficiency.
Making the product easier to use and store, improving the customer experience and satisfaction.
Only ABP provides the full suite of services you’ll need to achieve your program’s goals
