Consumer Goods Packaging

Balancing brand promotion, safety, and compliance with efficient supply chain needs

Consumer goods packaging requires a wide range of product sizes, shapes, and materials

Compliance with a growing number of environmental regulations and standards

Consideration of the entire product life cycle, including transportation, storage, and disposal

Balancing the need for protection with consumer demand for convenience, ease of use, and aesthetics.

Addressing these challenges requires collaboration with customers, regulatory agencies, and other stakeholders to develop innovative and sustainable packaging solutions that meet the needs of both consumers and businesses.

Dealing with Various Shapes & Sizes

We work closely with our clients to understand each product's specific needs and requirements and design packaging that meets those needs

One of the biggest challenges of consumer goods packaging is dealing with the wide range of shapes and sizes of consumer packaged goods (CPGs). CPGs come in all shapes and sizes, from small and compact items like lip balm to large and bulky products like furniture.

ABP employs advanced technology, such as computer-aided design (CAD) and robotics, to create custom packaging solutions that fit the exact dimensions of each product.

To address this challenge, ABP uses various materials and techniques to customize packaging for each product. We use foam inserts, bubble wrap, or other cushioning materials to protect fragile items from damage during shipping.

We use custom-designed corrugated boxes or pallets for oversized items to provide additional support and protection.

By customizing packaging for each product, ABP ensures your products are protected during shipping and arrive safely at their destination, leading to higher customer satisfaction and reduced returns.

Branding Packaging for CPGs

Branding consumer goods packaging is an essential aspect of marketing and creating a strong brand identity

The packaging is often the first point of contact between the consumer and the product, and the branding of the package can influence the consumer’s decision to purchase the product.

A well-designed package can make the product stand out on the shelves and catch the consumer’s eye, while a poorly designed package may go unnoticed. Consumer goods packaging can also convey important product information, such as quality, value, and benefits.

ABP works closely with product managers to communicate their brand on the packaging.

Our packaging designers collaborate with product managers to understand the target audience, the product’s unique selling points, and the overall brand strategy. Together, we determine the desired aesthetic, materials, and design elements used in the packaging.

A consistent branding strategy across all packaging designs can create a strong brand identity, increase brand recognition, and build customer loyalty. In addition, unique packaging designs and branding can differentiate a product from its competitors and create a competitive advantage.

Overall, the branding of consumer goods packaging is critical for marketing, creating brand identity, and influencing consumer behavior.

Superior Engineering

We pride ourselves in offering superior packaging design and engineering

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Our average engineer has over 15+ years of experience

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We manufacture more than 80% of our products in-house

Protection from Impacts & Vibrations​

Appropriate consumer goods packaging protects your products during shipping from impacts and vibrations

Shipping can be a long and complex process, often involving various modes of transportation, handling, and storage, all of which can subject products to various potential hazards.

With proper packaging, products can be protected during transit, leading to customer satisfaction and avoidance of costly returns. APB uses packaging materials such as bubble wrap, foam, and corrugated cardboard to cushion and protect products from impacts and vibrations.

By securely packaging products, businesses can help ensure that their customers receive them in good condition, leading to higher customer satisfaction and a more substantial reputation for quality and reliability.

Consumer Goods Packaging Safety Requirements

At ABP, we understand the importance of efficient packaging solutions for manufacturers and shipping companies

We specialize in designing packaging that fits precisely around each part, optimizing space and reducing the amount of storage required. Our packaging solutions enable manufacturers to pack more parts in a given area, improving the efficiency of the manufacturing process.

During transportation, we ensure that our packaging fits precisely within the cargo holds of trucks and sea shipping containers, maximizing the use of space while still protecting the parts and vehicles. This results in shipping companies being able to transport more goods in a single shipment, reducing transportation costs and improving overall efficiency.

Additionally, our just-in-time delivery strategies further optimize space by delivering packaging for parts and assemblies to manufacturing plants precisely when they are needed. JIT delivery reduces the need for excess storage space, improving efficiency and reducing manufacturing costs.

At ABP, we are committed to providing innovative packaging solutions that improve efficiency and reduce waste in manufacturing and transporting goods.

Getting your products there safely and cost effectively

Global Packaging Expertise

Sustainability Consiaderations of CPGs

The importance of sustainability in consumer goods packaging cannot be overstated

As consumers become increasingly aware of the impact of their purchasing decisions on the environment, they are demanding more sustainable products and packaging.

  • Using recyclable or biodegradable materials.
  • Reducing the overall amount of packaging.
  • Designing packages to be reusable or refillable.

Companies can adopt sustainable practices in manufacturing and distributing their products, such as reducing greenhouse gas emissions and conserving water and energy.

By prioritizing consumer goods packaging sustainability, companies can meet consumer demands, reduce their environmental impact, and build a more resilient and responsible business for the future.

Our industrial packaging solutions

Check out our Innovative engineering solutions for your industrial packaging needs